Meet the Team! The Manor at York Town’s Director of Sales and Marketing Shares Her Story
April 13, 2022
The Manor at York Town’s Director of Sales and Marketing, Courtney Gawthrop, has helped families make important decisions for over 20 years. Beginning her career as a social worker in retirement living, Courtney received the opportunity to pursue sales and marketing in a local assisted living and memory care community.
“The company I worked for felt that my background in social work would be valuable for a sales and marketing position. As a social worker, you’re often working with families who need support in making various decisions about their loved one’s care. Making those connections and offering that support can certainly apply to the field I’m in now,” Courtney explains.
Courtney worked in sales and marketing at a local retirement living organization for 15 years. Years later, when she felt open to discovering new opportunities, Courtney found a position in sales and marketing at The Manor. “I was familiar with Liberty Lutheran, the parent organization of The Manor, from working in this field for so long and I was very excited about the idea of working in an independent living community,” she recalls.
Courtney’s Journey with The Manor at York Town Begins…
Courtney began her journey as The Manor’s Director of Sales and Marketing in November 2017. “My role is multi-faceted, and my main responsibility is to introduce prospective residents to our community and the many benefits they can experience while living here. I help them decide whether The Manor is the right choice for their retirement,” Courtney says.
As she helps families make important decisions, Courtney ensures their comfort and satisfaction throughout this transitional journey. “Making the decision to move to a retirement community can take time. I have many conversations with our prospective residents to help them attain the goals they set out for their retirement. At the core of my role is developing those relationships and guiding residents through this journey,” she affirms.
I enjoy making lasting connections with prospective residents and their families. It’s rewarding to help them discover more convenient lifestyles and to guide them through the process of finding their ideal retirement.Director of Sales and Marketing at The Manor at York Town, Courtney Gawthrop
When residents discover all that The Manor has to offer, their decisions become much easier. With five-star dining showcasing local ingredients, expansive community life programs personalized to residents’ unique interests, a beautiful courtyard for outdoor recreation, a new movie theater room, and more, The Manor offers abundant opportunities for residents to experience fulfilling lifestyles throughout their retired years.
“There are so many benefits of moving to The Manor. Many of our residents enjoy being free from the burdens of homeownership. Here you don’t have to worry about raking the leaves, or mowing the lawn, or shoveling snow because all of that is taken care of for you,” Courtney emphasizes.
“Our residents love the peace of mind that they feel when living here. They don’t have to worry about cooking or cleaning, and there’s an added level of friendship and camaraderie. Our residents get to meet new people and develop new relationships, which is really meaningful to them,” she adds.
With innumerous amenities to enjoy, residents at The Manor feel lucky to call this community home.
Of all the retirement communities we looked at, The Manor had so much more to offer. We enjoyed how everything you need is right here, and the wide variety of activities really excited us.Ed and Mary S., residents of The Manor at York Town
Whether residents are making new friends or enjoying the convenience of worry-free living, at The Manor, they continue to experience the joy of a rewarding retirement. As for Courtney, she looks forward to building new relationships and helping prospective residents discover all that The Manor has to offer.